Emily Brooke (Product Design with Professional Experience BSc(Hons) 2011) won the New Generation Award at the Veuve Clicquot Business Woman of the Year Awards. Emily’s prize is a fitting accolade for the upcoming entrepreneur with her road-safety product, Laserlight.
Since graduating, Emily has worked with the º£½ÇÒùĸÂÒÂ×’s enterprise support programme, beepurple, to bring her bicycle safety light to market. Emily invented the Laserlight, and launched it through her company, Blaze, while she was studying in º£½ÇÒùĸÂÒÂ×. The innovative device projects a symbol of a bike on to the road a distance ahead of a cyclist to alert road users to the cyclist’s presence. It has been hailed by reviewers as the ‘safest light on the road’ as its projection covers previously invisible areas in a driver’s visibility range.
The Laserlight is on sale in 50 countries and is expected to generate sales of more than £1 million in 2015. It has also been selected as part of MoMA’s prestigious new product line in New York.